Originally posted on Gigaom:
“If Facebook built the city and Twitter built the news network, we’re trying to build the home,” said Dave Morin, CEO of private social network Path, at a GigaOM Mobilize panel this morning.
Morin told moderator and GigaOM senior writer Mathew Ingram that Path was surprised at first by the types of things that users wanted to share with their family and close friends — restaurant menus and signs, for example. But “there’s this innate human desire to collect places and capture stories about your day,” Morin said. So Path added more functions that let users chronicle their day — they can even say when they’re sleeping, and it’s become one of the app’s most popular functions.
“The information you naturally consume inside your home is quite different from most of the information you consume as you’re walking down a city street,” Morin said. “In your home, you’re more yourself.”