SugarCRM as "The Nexus of Engagement"Posted: June 22, 2013
A few things got me thinking this morning about how we at SugarCRM define ourselves, and how we fit in the broader market in general. Yesterday analyst and all around instigator Esteban Kolsky made some interesting points in scrutinizing a leading analyst firm's increasingly broad definition of what vendors fit into the CRM landscape.
In my days an an analyst I covered call center tools, sales automation software, marketing and demand generation technology, analytics, e-commerce and even ERP - all in the name of "customer facing/touching technology." And these are, in all fairness, all part of a customer acquisition or retention strategy.