Most marketers know they need to track their leads, in order to understand which advertising, blogs or social media are sending them the best ones – the leads most likely to convert to customers, to show a positive return on investment (ROI) from advertising, to drive long term revenue.
Aside from all the different technological approaches available, such as building your own tracking mechanism or using a Salesforce application that tracks leads from your web site into Salesforce CRM, the large amounts of data collected can be a somewhat confusing experience.
This post explores some of the different tracking data available, and more importantly what it all means. It is focused around Google Analytics, Google Adwords, and Salesforce terminology, though many of these definitions will apply to any online advertising.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — Attributed…