Month: June 2013

Configuring PyDev plugin development with eclipse 4,2 and python3.3.2

Bringing “Marketing Automation” Mainstream

Learning Eloqua®

Jon Miller, a co-founder of Marketo (and someone who has commented on this blog) has taken another step toward bringing “marketing automation” mainstream with this article in Inc magazine, “3 Ways to Make Relationship Marketing Count”.

What if you have a big miss with a message sent to a CFO? Then it’s not so funny. On the Internet, your prospects and customers are telling you all about themselves, and they’re expecting you to pay attention and use that information to be more interesting, more engaging, more relevant…

The three things are:

1. Pay attention to C-Level traffic. If the executive is a customer, [he or she] may be looking to price alternatives. If not a customer, it could be a good idea to send the executive a whitepaper …

2. Have a conversation. And remember, “some of the best communication is educational or entertaining to…

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