Using Google Analytics Profiles to Model Your Funnel in Salesforce


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Google Analytics is a great tool for understanding the top of your online marketing funnel (web site visitors). But did you know you can easily highlight different segments of that funnel, by creating multiple Google Analytics Profiles?

Google Analytics Profiles (in the process of being renamed to Views in the documentation, but not in the app yet) are customizable layers between the reporting and the raw data that is collected. By creating multiple profiles for a single property (web site), you can focus on particular areas of your web site analytics, and more closely relate that to particular marketing efforts that affect your funnel, leads in Salesforce, and more.

Before we jump in, a best-practices note: Google Analytics automatically creates a default profile that is an unfiltered view of each property (web site). You should not modify this original profile, but make a copy of it or create additional…

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