Over the past summer I did an online course with Stanford University which was all about “Design Thinking”. Design Thinking is a fairly new approach, established at Stanford’s Institute of Design, and is all about improving design experiences through a collaborative and iterative approach. The key promise which underpins Design Thinking is its usage to tackle really complex problems, going beyond designing the mere functionality of a product.
These are the 5 stages / elements which form the Design Thinking theory (see also Fig. 1 below):
- Empathise – As the word suggests, “empathising” is all about understanding the needs of the people that you design a product or service for. IDEO executive Tim Brown is a big advocate of the idea of truly stepping into a user’s shoes, really immersing yourself into your user’s needs. A great example in this respect comes from Brown’s book Change By Design which describes…
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