Salesforce CRM deployment: Recalling our remarkable journey in implementing CRM for a large manufacturing company

Global IT Consulting

The Salesforce CRM deployments have made a significant impact on varied business verticals. Customers from niche verticals are experiencing true business benefits after deploying sales cloud, service cloud, marketing cloud and using platform. Each time we work on CRM deployment for our customer, it is compelling to understand their domain and journey with them to achieve their business objectives. Recently, we were associated with a large manufacturing company, a subsidiary of an Indian multinational, operating in multiple business lines.

The company was planning to streamline its entire customer relationship management and automate sales, marketing, distribution and other business units. The stake holders wanted to align with critical sales data like sales pipeline, sales forecasting, and region specific sales. The customer needed multiple business processes to be aligned and integrated. The challenges for implementation partners like us, is to understand the business domain of the customer, to ensure the…

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