I recently wrote a story for a local newspaper about three area businesses that are celebrating milestone anniversaries — 50, 75 and 95 years in operation. They are three very different business enterprises, offering three very different types of products and services. Yet, as different as they may be their secret to success is very much the same – know your customers and give them what they want and need.
If a Ten Commandments of Marketing existed, “Know thy Customer” would certainly top the list. To most business owners this probably seems pretty basic. After all, we all know our customers, right? Not so fast.
How well do we actually know the people who buy and use our products and services? Are we sure we’re giving them exactly what they need to succeed? Have we asked them lately? As business owners and service providers we need to know…
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