Is an Analytics Cloud for Salesforce Enough?

Rama Ali Blog


As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be affected and will the product really be beneficial?

Earlier this month, chief executive (CEO) Marc Benioff said that Salesforce is readying an “Analytics Cloud” product line that will be launched during the Dreamforce conference next month in San Francisco. The question – is Salesfoce building a platform for others to build on, or are they building an analytics business which will compete with their ecosystem? Either way, it’s not enough.

I’m not surprised by this at all, are you? Applications like Tableau, SAS, or SAP have been around for a long time, and the size of the business-intelligence (BI) market is huge and growing even larger with $14.4 billion spent worldwide in 2013. I’m happy to see that data is driving more action and that…

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