Marketing intelligence is becoming an integral part of business and organisational growth; it’s a synonym of success. As a marketing intelligence tool, Marketing Automation (MA) is growing its popularity on the B2B market and it is expected to increase its revenue by 60 per cent in 2014.
The benefits of MA have been evangelised for years by many practitioners, but it is now that more and more marketers are recognising the wide number of opportunities it provides. Not so long ago quantity and quality could not exist in the same marketing plan; it was either one or the other. Not anymore – Marketing Automation allows you to reach a big quantity of your most qualitative prospects. This way it not only increases your marketing budget but also saves you time by making the processes, which would otherwise have been performed manually, much more efficient.
That’s why we love Marketing Automation! And now there…
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