As we have written several times (see, for example:1, 2, 3, 4), developing, managing, and marketing one’s self brand could be THE most important factor in career success.
And now, one’s self brand must clearly and persuasively be communicated online. Consider these observations from HubSpot:
“In today’s world, it is imperative to have a strong brand online. Why? Employers use the Internet to learn about potential new employees. Businesspeople use the Internet to do research on potential new partners. Marketers use the Internet to connect with thought leaders and promote content. The list goes on and on. If your brand online is not up to par, you might be losing out on opportunities you didn’t even know existed!”
Click the image to access a 50-page guide from HubSpot.