Six Best Practices for Getting Started with Marketing Automation


Force of Anarchy

Target-Market-300x236How can you optimise marketing activities to better support the business and drive new leads? For many organisations, the answer is marketing automation.

Adopting a marketing automation solution benefits the business by providing the ability to schedule marketing campaigns in advance, creating unique client groups for targeted messaging as well as consistency within email blasts or social media campaigns. These solutions can also improve reporting, which helps to further refine marketing efforts to increase effectiveness.

But before you can realise these benefits, you must first introduce an appropriate solution. So how do you get there? Here are six best practices for getting started with marketing automation:

1) ALIGN SALES PROCESSES WITH CRM

If your CRM system is not designed to support your sales process, marketing and sales will not be able to use the solution to target customers. Nor will they be able to take advantage of marketing automation to tailour…

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