Inbound Marketing – How to make Customers watch your Company


As I began to think about outbound marketing, I can’t remember the last time I haven’t screened a call from a 1-800 number or answered the door and engaged with door to door salesman. I personally believe that outbound marketing is starting to decline, and people are less receptive to blanket marketing advertisements or cold calls.

As we delve into inbound marketing, I couldn’t help but think of how logical inbound marketing is. Instead of marketers chasing after potential customers, and bombarding them with ads and ill-timed cold calls that may or may not be relevant to them, they instead work to tailor ads, digital content, and interactions to be more personalized to the needs of potential customers. In the article by Marketo, they defined inbound marketing as, “being promotional in nature, but instead is relevant to your prospective buyers”. As the marketing world is evolving, many companies will need to reassess…

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