Want to compete with Salesforce? Buy Marketo — TechCrunch


There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather than competing head on, a smarter approach for these businesses is to “front door” Salesforce, instead.

via Want to compete with Salesforce? Buy Marketo — TechCrunch

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