Marketers: Email prompts are trendy but dangerous — VentureBeat


GUEST: It’s trendy for marketers to BAM-KAPOW their visitors with pop-up pleas to “JOIN OUR MAILING LIST!” These animated boxes, powered by hot startups like SumoMe and OptinMonster, promise a firm ROI handshake. In exchange for a smidgen of JavaScript, you’ll receive a lifetime of customer correspondence. But hold onto that handshake a little longer…

via Marketers: Email prompts are trendy but dangerous — VentureBeat

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