3 Ways to Keep Inbound Leads From Getting Lost in the Funnel — Does Your Business Need More Sales?


There seems to be a misconception that inbound leads = SALES. Many business owners and sales and marketing professionals assume that the lead is ready to buy when they visit the website and download a piece of their content. In reality, many of those leads are just beginning their buyer’s journey. They need to be nurtured before they are ready to purchase.

via 3 Ways to Keep Inbound Leads From Getting Lost in the Funnel — Does Your Business Need More Sales?

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