Digital advertising needs to put the user first — VentureBeat


SPONSORED: Presented by Undertone Over the past two decades, a series of digital innovations have made it possible for advertisers to reach global audiences with unprecedented speed and precision. But for all that these “programmatic” tools have done to drive revenues for brands and media companies, it has become increasingly clear that the entire media…

via Digital advertising needs to put the user first — VentureBeat

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