People love apps. Clients love when people love their apps. People love apps that work. Coding and designing an app to be compatible across devices are complex, technical skills. Thankfully, there are many platforms to make this accessible to media content-creators, leaving space for marketers to think about what they often think about best: who (is is for; which brands and which consumers)? What (is the purpose of the app)? Why (an app and not a website/blog/video etc.)? And how (do user access it/does it get made/does it look/feel/does it work)?.