Google offers free cross-channel, multi-platform attribution tools on analytics —

For many years, the idea of delivering robust personalisation and relevance in online advertising was aspirational, causing some marketers to pause. However, according to Ben Rubenstein, president of Denver based Possible Mobile, a developer of iOS and Android mobile apps for popular major brands it’s … read complete article here

via Google Moves In On Artificial Intelligence for Marketers — Marketing & Media Trendtracker