Google offers free cross-channel, multi-platform attribution tools on analytics —


Google claims that its new product will measure the impact of marketing across multiple devices and channels. Although still in Beta, Google are working with selected advertisers and will roll out across a wider audience in the coming months. Built off Adometry, an online attribution company which Google acquired in 2014. Google Attribution is a […]

via Google offers free cross-channel, multi-platform attribution tools on analytics —

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