Category: Business Operations

Why HTTPS Should Be Enabled on Your Website — The Marketing Advantage


What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer – the technology that encrypts your connection to a website, so that hackers can’t intercept any of your data. So why should it be enabled? It’s good for search – Every minute — no, […]

via Why HTTPS Should Be Enabled on Your Website — The Marketing Advantage

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Google offers free cross-channel, multi-platform attribution tools on analytics —


For many years, the idea of delivering robust personalisation and relevance in online advertising was aspirational, causing some marketers to pause. However, according to Ben Rubenstein, president of Denver based Possible Mobile, a developer of iOS and Android mobile apps for popular major brands it’s … read complete article here

via Google Moves In On Artificial Intelligence for Marketers — Marketing & Media Trendtracker

Perform Fuzzy Lookups / Approximate String Matching in Excel — Smoak Signals | Business, Technology, Etc.


Most likely you have a love/hate attitude towards spreadsheets. This highly useful tip will make you fall back in love with Excel. Microsoft does a great job at providing a solid add-in that makes fuzzy lookups relatively easy to perform. Are there more powerful approximate string matching tools out there? Of course. But if you’re using Excel, this […]

via Perform Fuzzy Lookups / Approximate String Matching in Excel — Smoak Signals | Business, Technology, Etc.

via #Excel Native 3D Ranges with the TEXTJOIN Function Plus Bonus by David Hager — Excel For You


In a conversation with Bill Jelen about the TEXTJOIN function, he mentioned whether I had tried using 3D references as arguments. I said that I had not tried native 3D ranges, and I did not believe it would work. Well, I was wrong (again). It does work, in spite of there being no documentation from […]

via #Excel Native 3D Ranges with the TEXTJOIN Function Plus Bonus by David Hager — Excel For You

via Export .xls ( excel) to Google sheet using SSRS +SSIS and Python. —


I was trying to automate the process of rendering the SSRS report into google sheet. Well I could not find a direct way to do it so I manage to do a workaround. Hope it may help you. Well to start of with, I created a SSIS package with a script task that runs the […]

via Export .xls ( excel) to Google sheet using SSRS +SSIS and Python. —

Sumif function – Excel — PC Tipster’s Blog


Sumif is a powerful function where you can total numbers that meet a specific criteria. Learn how to do this in 67 seconds!

via Sumif function – Excel — PC Tipster’s Blog

Three Sources for Marketing Automation — Daniel H. Kim


What is Marketing Automation? During the last several years, the field of marketing has rapidly changed from traditional marketing to digital focused marketing – becoming more analytical, operational, and result-driven. According to McKinsey & Company, the data driven marketing grew exponentially, providing many companies the advanced analytics to increase growth and marketing return on investment […]

via Three Sources for Marketing Automation — Daniel H. Kim