Category: Marketing

Why HTTPS Should Be Enabled on Your Website — The Marketing Advantage


What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer – the technology that encrypts your connection to a website, so that hackers can’t intercept any of your data. So why should it be enabled? It’s good for search – Every minute — no, […]

via Why HTTPS Should Be Enabled on Your Website — The Marketing Advantage

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Google offers free cross-channel, multi-platform attribution tools on analytics —


For many years, the idea of delivering robust personalisation and relevance in online advertising was aspirational, causing some marketers to pause. However, according to Ben Rubenstein, president of Denver based Possible Mobile, a developer of iOS and Android mobile apps for popular major brands it’s … read complete article here

via Google Moves In On Artificial Intelligence for Marketers — Marketing & Media Trendtracker

Three Sources for Marketing Automation — Daniel H. Kim


What is Marketing Automation? During the last several years, the field of marketing has rapidly changed from traditional marketing to digital focused marketing – becoming more analytical, operational, and result-driven. According to McKinsey & Company, the data driven marketing grew exponentially, providing many companies the advanced analytics to increase growth and marketing return on investment […]

via Three Sources for Marketing Automation — Daniel H. Kim

Building a custom Eloqua component with Sites Cloud Service — Carlos’ Technology corner


In this post, we will see a custom component example to integrate Eloqua with Oracle Sites Cloud Service. Oracle Eloqua is a Marketing Automation Tool to manage data and customer experiences. In this example, we are going to integrate in Sites Cloud Service an Eloqua Form generated by a marketer with all the specific processing […]

via Building a custom Eloqua component with Sites Cloud Service — Carlos’ Technology corner